Nobody cares what you did on Vacation.
Unless you are writing your blog for your friends and relatives no one cares what you did on vacation. Instead they care what you experienced and want to read about the interesting things you encountered. Sound confusing? It can be, it just depends on how you present the information.
Too many beginning bloggers get caught up in the trap about writing just about themselves instead of writing for their readers. Which headline grabs your attention more? “My Trip to London”, or “How I had a 10 day London Vacation for Only $700”. Both are actual titles. The difference is there are a lot of blogs with the first headline and only one with the second.
When writing your story, and it is storytelling, you need to keep your reader in mind. Most of your readers don’t care that “I went to see_____ and it was breathtaking”. Instead write something unique about the place you visited or tips such as what to avoid or something that may have happened while you were there.
Read other popular bloggers and see how they tell a story. One of the best was Wes Nations. Wes unfortunately passed away and we miss his humor, his writings and the kind of man he was. Always generous with answering questions, when I first started out he helped me a lot.
Wes had a way with words. Take his trip to a barbershop. Reading that story you have a sense you are sitting there with him, laughing at his reaction when Jose the barber was shaving him. You can almost imagine the two of you leaving the barbershop and laughing as you head for a beer.
Wes took a simple trip to the barber in another country and spun a tale worth reading. Much more interesting than a simple blurb about “while I was there I went to the barber for a haircut and a shave”.
The same holds true about visiting any famous landmark or site. Don’t tell me show up early to avoid the crowds, I can pretty well figure that out myself. Instead tell me about the hilarious thing that happened when you stood in line for an hour because you arrived late.
Read Matt Karsten’s story about getting a tattoo or Jodi Ettenberg’s tale of finding friendly people in Lisbon.
By taking what happens to you on your travels you can turn trip delays, taxi rides, eating out and other everyday occurrences into stories that resonate with your reader and puts them there with you.
Tell me about the history of the place you are visiting, or the people you meet. I want to go there with you I really don’t care to hear about “I had a great trip you should go”. Your readers want to learn something new, something new about your travels or something new about the place you visited. Something that they can’t get on the other 10,000 blogs that write about “I’m traveling to Mexico!” You get the idea.
It takes a while and I have been guilty at times as well. But if you are going to tell me about your trip then do it in a way that takes me there or entertains me.